This week on the Rubbish Talk Podcast we welcome a special guest – Andy Rees OBE, Head of Waste Strategy at the Welsh Government – for a fascinating conversation about how Wales became a global leader in recycling and what the rest of the UK can learn from their approach.
Andy’s career spans over 25 years in waste policy, starting with a background in geochemistry and water pollution before moving into waste strategy in the late 1990s. Since then, he has helped shape a system that has transformed Wales from a 5% recycling rate to nearly 70%, earning international recognition and making Wales second in the world for recycling.
Andy explains Wales success lies in its focus on consistency, quality, and public engagement. Weekly collections of separated materials – paper/card, glass, plastics/metals, and food waste – ensure high-quality recyclables that manufacturers actually want. Mandatory workplace recycling reinforces the message beyond households, creating a culture of recycling “at work, rest and play.” Food waste has been a particular priority, with capture rates rising from 45% in 2018 to 58% in 2022 thanks to strong communication campaigns and accessible weekly services.
But Andy is clear that recycling is just the beginning. The Welsh Government’s Beyond Recycling strategy looks to the next step: prevention, reuse, repair, and remanufacturing. From reuse hubs to plastic film recycling trials and investment in local processing facilities, Wales is working to keep resources circulating in its economy for as long as possible, creating jobs and reducing reliance on raw materials.
There are challenges, of course. Behaviour change takes time, political pressures can make bold decisions difficult, and new infrastructure requires investment. Yet Andy’s message is simple: be brave and stick with it. Wales was once told that 25%, 40%, even 70% recycling targets were impossible – but persistence paid off.
The key takeaway from this episode is that clear systems, strong public engagement, and political courage can transform waste management. By designing for quality, supporting reuse, and persevering through resistance, we can build a truly circular economy that benefits both people and the planet.
Useful Links 🔗
(Closes 22 October 2025)
Consultation on: Delivering a Deposit Return Scheme for drinks containers in Wales
(Closes 10 November 2025)
Get Moving: Join the Rubbish Talk Strava Club 🏃🏼➡️
The Rubbish Talk Strava club is the perfect way to stay motivated and explore new routes—whether you’re tackling mountain trails or just sneaking in a quick walk. Lace up your trainers, catch up on Rubbish Talk episodes and stay tuned for weekly leaderboard posts!
We’re on YouTube! 📽️
Prefer to watch rather than listen? Don’t forget that Rubbish Talk is also on YouTube! Subscribe to our channel to catch episodes, highlights, and exclusive video content.
We would love feedback from our listeners! 💬
We are always eager for guest suggestions, general feedback as well as spreading the word about Rubbish Talk to friends, family, colleagues and others to help us reach a wider audience.
Help us spread the word about the Rubbish Talk Podcast! 🗣️
Your support helps us reach a wider audience and continue to provide valuable content on waste management and sustainability.
Additionally, if you have any guest suggestions or topics you’d like us to cover in future episodes, we’d love to hear from you!
Please don’t hesitate to get in touch with your ideas and recommendations. Together, let’s make a positive impact in the waste management community. Thank you for your support!